BP Case study Marketing

Question: Describe about the BP Case study? Answer: The case study of transformation of BP was started in 25th of June 1992. A major crisis was faced by BP that led to the exclusion from CEO position (Rogan, Gratton GHoshal, 2002). Private sector ownership transition was coincided in 1987 with the fall down of stock market, and oil price is falling down and the rising debt was increasing in number of units after the gulf war. BP generated around $120 billion annual revenue in 2001and employed 100000 people in more than 100 nations and also included them in the top three companies in the oil industry. In 2001 the series of mergers and acquisition emerged as top notch in the sector of oil industry and arrangement of industry was triggering fundamental changes. At last BP registered highest return on the capital invested in comparison to other top oil companies and also earned profit with the excess of a billion dollar per month. They began with a number of acquirement and amalgamation that positioned them into super weighted class. It is known that during 10 or 12 years ago BP was considered as compilation of fiefdoms. The word fiefdom means were they reside in split buildings and also hold a distinct management system with a range of philosophies, here a fiefdom does not unite with each other and people hardly reach to top as combined unit. These case studies tell us about the way that such achievement has been registered in the organization, process of management and quality of leadership (Rogan, Gratton GHoshal, 2002). Line of sights was clearly created by the performance contract process for the leaders of sole business unit and also shared to the objectives of corporate business. Performance management process was described by David Watson as a structure of having conversation. He says that it is the product of series which is connected with the peer groups and top management team. Annual process is a leader that unites with their team unit to identify their goal which can be social, environmental and finan cial in nature which is clearly outlined in the performance indenture. After that the highest performing team met with their leaders in order to review their growth towards the assigned target. To enhance the learning value of conversation is to legitimize dissent and challenge. People are challenged whole time these words are said by John Browne. When Rodney chase and John Browne connected to one of the UKs aligning organization occurred and also the relation between the social order and oil industry become immensely tensed. At that point of time society asked for energy product and also mentioned that their production can be harmful for the society and nation. When the accident occurred, the result of that is publically outrage. In 1997 this type of tension comes to BP, when BP was charged by an NGO Amnesty International for funding the Colombias private armies. In the end in 2001 were they described the challenge which is faced by the company and also they respond the challenges that were faced by the managements. References Rogan, M., Gratton, L., GHoshal, S. (2002).The Transformation of BP. Sussex Place, regent's Park, London: London Business School.